censhare - New addition to our Digital and Media Asset Management Evaluations

  • 10-Mar-2014

We just released a major update to our Digital and Media Asset Management research, which  contains in-depth evaluations of major brand, image, and media management software products. One of the additions to our omnibus report is European vendor "censhare."

censhare’s platform (officially, Information and Communication System but commonly referred to as censhare) has traditionally seen many deployments in Europe, particularly in the publishing, media, retail, manufacturing industries. censhare now aims for a larger presence outside Europe.

As we detail in our research, Digital Asset Management has been traditionally focused on print and online channels but now social media and mobile experiences have also become important.  censhare is trying to enhance the product for these new-ish use cases with mixed results. 

Under the hood, censhare differs from many other DAM vendors – its architecture is XML-heavy with some proprietary components to improve performance and manage scale. This approach has both its pluses and minuses.

To know more about censhare’s particular strengths and weaknesses and suitability for different use scenarios, consult our Digital & Media Asset Management Research.

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