Updated 2012 Vendor Subway Map

  • 1-Aug-2012

Welcome to the latest edition of our "tube map" of content, web, and collaboration vendors.

Real Story Group
            Vendor Subway Map, 2012

You'll see many changes in this edition. For starters, we added two new lines:

It's interesting to consider where these new lines do and don't intersect with the other main lines. You'll note for example, that Microsoft is absent on both. Just also remember that this is a static snapshot of marketplaces in motion. For example, Oracle will close its acquisition of Collective Intellect shortly, and we'll have to move some lines around...

And as always you'll see some broader trends. Vendors like Adobe, Salesforce.com, and SDL have emerging as multi-product contenders -- though their offerings remain quite uneven. Meanwhile, EMC continues its long descent in the software business.

To download a high-res version or printable PDF of this map, go here.

For more details about each individual vendor and how they stack up against the other competing "stations" on their lines, consult our evaluation research.

Our customers say...

"There is really no comparison between the level of detail and insight I find in the Real Story Group publications and other resources. Why is The Web CMS Research so good? First, Real Story Group avoids fads and takes a very measured, grounded analysis of changes going on in the web marketplace. Second, Real Story Group evaluates solutions holistically, looking at more than the software itself and considering the vendor's business viability. Third, Real Story Group can't be beat for having a conceptual grasp of what is really important in these products, and how they actually get deployed, from small implementations to enterprise scale. It's this thorough, totally grounded perspective that makes Real Story Group research an indispensable tool in my business."

John Berndt, President and CEO, The Berndt Group, Ltd.

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