Late last year we marked our tenth year in business, which seemed like a good time to reflect on what has changed across the landscape of content, web, and collaboration technologies -- and what has not.

So I came up with three major lessons that seemed worth sharing:

1. Your internal competencies may be the biggest factor in your success implementing technology
2. Every prediction of significant marketplace "consolidation" has been wrong, although M&A activity has proven painful for customers
3. What makes your enterprise unique (and therefore successful) also plays out in how you apply technology

As always, welcome your thoughts in the comments below...