This week we publish an Advisory Paper for our Digital & Media Asset Management research subscribers about key considerations when selecting a Content Delivery Network or an Online Video Platform.

Many factors account for the ubiquitous role that video plays in the contemporary enterprise. Whether it’s a movie studio’s cinematic masterpiece, a broadcaster’s news clip, an animation studio’s cartoon, a university’s lecture, or video content in support of an agency-created brand strategy, video has become quite commonplace. From a consumer standpoint, the power of broadband, the capabilities of hand-held devices, and the recognition of the power of video all contribute to the explosion of video assets. Enterprise production and distribution of time-based media (video in particular) calls for specialized technology to support the process.

We're increasingly asked about CDNs and OVPs by our customers who are in the process of selecting a DAM or a MAM system, so in this Advisory Paper, we provide essential definitions and vendor categories, as well as present key factors to consider when selecting Content Delivery Networks (CDNs) and Online Video Platforms (OVPs).

As always, please feel free to send me your questions.