2020 Omnichannel Technology Predictions

As 2019 comes to an end, it's time for our yearly attempt at predicting what we think will come in the new year.

If you missed our webinar on these predictions, you can access the recording here.

To be sure, we're not always right — but we're consistently practical, sometimes provocative, and perpetually candid. Here are our 2020 Omnichannel Technology Predictions:

1. Dawn of a New Technology Stack

2. Omnichannel Goes From Aspirational to the Formation of Actual Internal Councils

3. Non-technical Issues Rising to the Fore

4. Rethinking MarTech Spending Boom

5. Continued MarTech Marketplace Expansion

6. Every WCM and DAM Vendor Declares they're an Omnichannel Content Platform

7. WCM Toolkit Backlash

8. Almost Every WCM Vendor Become Headless, But Head-optional Wins

9. Headless DAM Gains Traction

10. CDP Vendors Start Specializing

Thanks for all of your support in 2019. We look forward to working with you in 2020. Happy New Year from all of here at RSG!

 


Our customers say...

"The Digital Asset Management Research is a straightforward, comprehensive report that's invaluable to anyone considering or implementing digital asset management. With a no-nonsense approach to evaluating the major vendors and best practices, this report is a true handbook. It's my new bedside reading..."


Faith Robinson, Content Strategist & Industry Thought Leader

Other Digital Asset Management posts

DAM Trends to Watch in 2024

To navigate this dynamic environment, we are excited to announce a must-attend webinar: "DAM Trends to Watch in 2024," scheduled for February 28, 2024, at 01:00 pm ET / 18:00 UTC. This webinar is designed to accelerate and align your DAM initiatives with the evolving marketplace, ensuring your strategies are current and ahead of the curve.

DAM New York 2023: Year 20!

Henry Stewart’s next in-person event, DAM New York 2023 (aka the World’s largest event dedicated to Digital Asset Management) is the 20thyear of the conference!

Join Us at DAM LA

After a few long years, we are now just a few weeks away from the DAM community reconvening on the West Coast.