The Digital Asset Management (DAM) technology marketplace continues to evolve. In 2018, we see a serious bifurcation, though, between DAM platforms that can support complex marketing use cases and those that can’t. In 2018, the gap is real and is getting wider.
Why does this matter to you? You need to understand which side of the canyon your enterprise is today and where you're heading tomorrow to make sure your DAM vendor can help, not hinder, your initiatives.
In this 2018 DAM Market Overview recording, available now for subscribers to RSG's DAM research and decision tools, I break down 6 key findings that are causing this "DAM Divide." The session concludes with some advice about how to navigate this evolving marketplace.