This week's release in our Logo Landscape Series is the 2014 Digital & Media Asset Management Logo Landscape. It shows how the 36 Digital & Media Asset Management options we evaluate in the Digital & Media Asset Management Report fall into 5 groupings:
- Enterprise Brand & Digital Asset Management
- Broadcast Media Management
- SMB / Workgroup DAM & MAM: Platforms
- SMB / Workgroup DAM & MAM: Products
- Regional & Niche DAM & MAM Players
Of course, these categories are merely a starting point for buyers looking to build a shortlist. This is a flast grouping that gathers key competitors together, but you will likely want to cross categories as you seek the best fit. As always, a savvy customer will look at other factors like geography, licensing, ease of use, and architectural considerations, among other.
In fact, I recommend focusing first on business objectives -- like you'll find in our Custom Short-List Builder -- as a good starting point for further research and diligence.
If we can help you here, please let us know.
If you missed our earlier 2014 Logo Landscape releases, you can find them here: