New and updated evaluations - HootSuite, Hubspot, and Sprinklr
Social media marketing and engagement is very much a part and parcel of today's marketing, and is also the focus of this update....
Excerpt from the HubSpot: HubSpot evaluation:"HubSpot can generate multiple scores for the same leads, which is useful if you have different scoring models for different products, but the process of setting up multiple scores is complicated...."
(P. 146 in the Campaign and Lead Management Technology Report. )