RSG's MarTech Leadership Council — an exclusive, confidential peer group that meets several times a year — recently passed its four-year anniversary. It's been an eventful four years, with the pandemic, interest rate spikes, chatbots, and now AI — all disrupting marketing operations.
Just yesterday we met on the topic of practical marketing applications of AI and ML. It was really eye-opening! I can't share the juicy details, but look for a high-level public write-up soon.
It made me reflect on all the lessons we've learned together over the years, and thought you might enjoy sharing in them.
- Pandemic Adaptation
- CDP Best Practices
- Omnichannel Personalization
- Integrating Data and Content
- Marketing Ops
- Organization Structures Needed to Achieve Omnichannel Goals
- Marketing Attribution
- Gaps and Opportunities Going into 2023
The next in-person Council meeting will take place in October 2023 in Virginia/DC and cover a variety of MarTech topics and best practices, including winning buy-in for marketing transformation, and of course more on AI.
The Council is open to large enterprises (no vendors or consultancies) that subscribe to a "full stack" package of RSG research and advisory services. Find purchase details here. RSG must approve your application.
You can apply here.