The Myth of the Marketing Cloud

Nearly all the major vendors in RSG's MarTech evaluation research claim to offer "Marketing Clouds." But how real are they?

Based on customer research, not very real at all.  This 90-second clip from the last DX Summit explains more.


Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."

Alexander Deligtisch, Founder, Spliteye Multimedia

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