I'm excited to be participating in the Frankfurt Book Fair (Oct 13 – 18), the world’s largest trade fair for the publishing industry. Held annually, the Book Fair has a 500-year old history and goes back to the time when Gutenberg invented the printing press.
In this year’s edition, I will be speaking on Selecting the Right Technology for Success.
Here is today’s harsh reality: software is eating the world. Even more so - if you are a publishing or a media group.
To survive, you need the right software tools to effectively showcase your offerings, target your audience, and market efficiently. But the technology landscape of Digital Asset Management, Web Content Management, Digital Marketing, and Big Data can be very complex and confusing.
Drawing upon RSG’s rich experience of working with customers across multiple industries (including publishing), I will demystify the marketplace, help benchmark your current state and based on your business objectives, help you identify the best-fit software tools for your specific requirements.
Look forward to seeing you in Frankfurt.
P.S.: If you are not coming to Frankfurt, I invite you to attend this RSG webinar for the publishing industry customers on Oct 7, 2015 at 12:00 PM EDT / 1600 UTC.