Keeping it Real

Welcome to the Real Story Group!  For my colleagues and me this is an exciting time, and part of a continuing adventure that I hope you will join.

This past week I was asked by a consultant from one of the Big 5 to describe exactly what it is that the Real Story Group does. Without missing a beat I said, "We help people get the most value from their information & content management investments."

For some subscribers that will mean directly accessing our in depth technology research, comparing side by side critical evaluations of Documentum, Alfresco and FileNet, or making use of a detailed advisory paper.  For others it will mean reaching out directly to the analyst for blunt advice and hand holding throughout a critical project or investment decision process.  

Though our expertise relates to key technologies such as WCM, DM, Portals, and Search, the fact is that the most valuable advice we often give is at the business and change level of your process.  For example, by helping you to build and articulate a business case, extract the truth from marketing "BS" in a vendor demo or  simply make sense of your current situation and help you to plot a safe and productive path forward.  

It is important that our analysts understand the nuts and bolts behind the technology that you will invest in, but it is equally important they understand that technology alone will never improve or transform an organization . Hence our goal is to provide you always with advice that is practical and actionable, drawn from deep experience in the real world -- hence, giving you "the real story."

Our customers say...

"The analysis of the current technology vendors and products is very comprehensive and it provides an excellent guide for potential purchasers to frame their functional, architectural and usability benchmarks."

Len Asprey, Director, Practical Information Management Solutions, and, Author, <i>Integrative Document and Content Management</i>

Other ECM & Cloud File Sharing posts

ECM Standards in Perspective

In real life I don't see ECM standards proving particularly meaningful, and you should see them as a relative benefit rather than absolute must-have.