We pay a lot of attention to content integration, because the emergence of best practices here promises to solve a lot of enterprise content management problems. Nevertheless, there is a growing body of evidence that -- like other content disciplines -- the key to effective content integration is developing an ethos of information sharing within the enterprise. Consider some recent analysis from academia (by way of the excellent Windley Newsletter. Donald Marchand (an Information Science professor in Switzerland) argues that you can buy all the technical solutions you want, but what differentiates successful content integrators is that they instill a culture of information sharing...
Read more about Marchand's latest book at Governing.com