RSS continues to flow into the mainstream. The Washington Post's excellent Internet columnist, Leslie Walker, recently wrote a fine synopsis of the growing trend towards syndication news readers. Just when you thought the browser was the universal client, think again. Open source readers like Amphetadesk are spreading fast. Some day IE and Mozilla will subsume this functionality, but until then, there's a whole new audience to reach. The early adopters are primarily techies, but that's changing. So when you look for CMS software, be sure to check out RSS compatibility (both in- and outbound). You say you're not a traditional news firm? Well, remember that syndication has huge possibilities for the broader enterprise behind the firewall too....
Read Walker's Column on RSS Syndication