Design Thinking and Tech Selection: A Town Hall with Lou Rosenfeld

  • 2-Oct-2017

Join Rosenfeld Media founder Lou Rosenfeld and “Right Way to Select Technology” book authors Tony Byrne and myself in a town hall discussion on how to apply design thinking to technology procurement.

When you mention “tech selection,” people frequently groan and bring up horror stories from past failures.  But does picking the right tools for digital modernization always have to be so hard?  Applying a more design-thinking approach as a replacement for traditional waterfall methods can transform the critical early stages of your technology projects.

In this town hall format, three experts will share their experiences and stories, as well as take your questions and help you deal with your thorniest tech selection challenges.

MarTech Webinar

To get the most out of this town hall session, I'll invite you to:

1. Register here

2. Between now and October 31 send a burning question you'd like Tony and Lou to address, to me at

3. Ask questions during the Town Hall itself

Looking forward to seeing you on October 31st at 12:00pm ET / 17:00 GMT.


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