What Is a Real Quadrant?

  • 16-Jul-2019

Enterprise technology customers have a love-hate relationship with traditional analyst firm "quadrant" diagrams. You love the visual simplicity, but you hate the oversimplification of large, complex marketplaces — as well as the highly biased nature of the vendor scoring. 

You suspect there's something not right in the arbitrary positioning...and you're correct!

We Hear You

At Real Story Group, we decided to stop complaining and do something about it. Research subscribers now have access to an online decision-making tool called RealQuadrant™, which directs you to the digital workplace and marketing tools that best match your unique requirements, goals, and risk tolerance.

You can try it out here for free.

RealQuadrant incorporates twenty years of experience matching specialized customer needs to the right vendor candidates to consider. It's backed by the most detailed and toughest vendor evaluation research you can find anywhere.

How It Works

RealQuadrant - How-to
Fig: How RealQuadrant works. Click to enlarge.

What Makes It Real

It's you, the enterprise technology customer, who put the "Real" in RealQuadrant. You shared your frustration about traditional analyst firms and you told us what you really needed in evaluation research.

You know that key marketplaces have dozens of vendors.
You want to see key regional players and major open source offerings in the mix for consideration. At RSG, we typically cover 25-35 vendors in each marketplace.  A dynamic quadrant application allows you to narrow down to the handful that make most sense for you.

You have specialized requirements.
Your customer and employee digital journeys reflect your organizational size, industry, operational resources, level of maturity, and scale of digital investment. You're not just like everybody else.

So you want an analyst partner whose research can get customized to your specialized circumstances. That's why we focused RealQuadrant on practical usage scenarios and ample strategic criteria.

You care about strategic considerations.
With each program and project, an enterprise is going to assess the relative importance of cost, availability, support, technical modernity, and vendor strategy. You will want to weight these differently for different kinds of systems, with cloud versus on-premise as an important consideration.

In RealQuadrant, you can weight ten strategic considerations based on your specific needs, to create a more relevant set of plausible vendors.

You want to simulate different alternatives.
Not everyone on your team is going to agree, and that's not a bad thing.

You just need a tool that can simulate and contrast different priorities and outcomes. If cost is more important than customer support, then you're going to see a different set of vendors in the top quadrants. With RealQuadrant, you and your colleagues can run different simulations to reach different conclusions.

You want candor.
Are you tired of smarmy, pro-vendor reviews? We are. You want to know what's good and bad about each tool and vendor, and how they relate to your particular circumstances. We are tough graders, but more importantly, we tell it to you straight.

Try out RealQuadrant here. And please let us know what you think.

 

Our customers say...

"Finally, a review of MarTech suites that takes a critical look at these tools. I found it essential to understanding the promise of these solutions -- as well as some important tool and vendor weaknesses."

Alexander Deligtisch, Founder, Spliteye Multimedia

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