The Myth of the Marketing Cloud

  • 30-May-2016

Nearly all the major vendors in RSG's MarTech evaluation research claim to offer "Marketing Clouds." But how real are they?

Based on customer research, not very real at all.  This 90-second clip from the last DX Summit explains more.


Our customers say...

"I was really excited to preview RSG's Digital Marketing Technology evaluations. It's great to have a resource that explains what vendors really do, rather than what they say they do."

Gino Bona, Digital Marketing Consultant

Other Marketing Automation & Campaign Execution posts

What Is a Real Quadrant?

  • July 16, 2019

Customers have a love-hate relationship with marketplace "quadrant" diagrams. You suspect there's something not right in the arbitrary positioning...and you're correct!...