What is very interesting is the profile of the survey respondents. Not just marketing directors or marketing managers, the survey participants include CXOs / senior management (in fact, the largest cohort in our sample), as well as practitioners from several functions such as marketing operations, technology, digital, strategy, corporate communications, business development, and client services.
Figure: Job roles of the RSG Digital Marketing Technology Survey Participants.
It just goes to show that digital marketing is truly a:
- Cross-functional endeavor that involves several departments in the organization
- C-suite priority
What about you?
If you are involved in your organization's digital marketing efforts, please take ten minutes to participate in our Digital Marketing Technology Survey. In return we'll send you a summary of the findings and invite you to a special webinar sharing the results.
This survey assesses different aspects of digital marketing, like common use cases, tool satisfaction, and maturity levels among organizations like yours. Here, Digital Marketing Technology refers to the various software products such as campaign management, marketing automation, content marketing, social media marketing, mobile marketing, and more. This is an illustrative, not an exhaustive, list.
We take privacy and discretion very seriously. All responses will be kept strictly confidential and RSG will never publicly identify either you or your organization.
Here is the link to the survey. Please participate and invite your colleagues to do so as well. Thank you.