iPhone 6 and Your Mobile Strategy

  • 11-Sep-2014

I'm jealous of my son's Samsung phone. Not because it runs Android (I prefer iOS), but because it has a humongous screen.

iPhone 6 changes the equation. No doubt digital workplace and marketing technology leaders are considering the possibilities of new HD video capabilities and of course the Apple Watch. I think bigger screens may prove even more significant in the near term.

Let's review the details. The basic iPhone 6 has a 1334 x 750 screen resolution (horizontal, which to be sure is an issue for some app-embedded browsers, like Facebook's), slightly better than an iPad Mini at 1024-by-768. An iPhone 6 Plus comes in at a very generous 1920 x 1080, or close to the iPad's 2048-by-1536, better than a standard Macbook Pro, and approaching Macbook retina resolution.

In short, iPhone 6 is a phablet.

To be sure, adoption of new generations of devices takes time. In the mid-term, the new phones may have a bigger impact in business-to-employee (B2E) mobile development, as the iPhone 6 finds its way more rapidly into enterprise setting than consumer environments. The possibilities for a second screen in horizontal mode are particularly intriguing in an enterprise environment where apps and web experiences tend to be very one-dimensional, requiring a lot of screen-switching while on the go.

iPhone 6 comparisons

Image source: Apple

On the business-to-customer (B2C) side globally, the mobile world has been dominated by the divide between smart phones and feature phones. As my colleague Apoorv noted, feature phones are likely to get supplanted by very low cost, Firefox-enabled quasi-smart phones. So the new bifurcation will become phablets versus smart (or "smartish") phones.

This means the floor is getting raised for richer mobile web experiences. Are you ready?

We can help: our mobile experience management research evaluates the key players and architectures for future-leaning enterprises.

P.S., you can sample that research here.

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