As my colleague Theresa notes, we created a new research stream for organizations that need to manage large amounts of rich media assets.

Many of you are already familiar with our hard-hitting vendor evaluations and know that these can be very useful in separating vendor marketing hype from practical realities during your product selection process.

In addition, here I want to highlight a few other parts of the Broadcast and Media Asset Management Evaluations and describe how they could prove handy not just during product selection but through different phases of your MAM project.

Train New Employees: We describe in some detail a wide gamut of MAM technology services like media processing, metadata management, search, storage and much more. Many customers use this section as training material for employees new to the field.

Build a Better Business Case: Almost all MAM project champions have to make a business case for implementation. Often, a sore point is that some category of costs has not been adequately considered in the planning phase and some hidden costs reveal themselves only at a much later stage.  The Business Case section of this report provides comprehensive coverage of the different tangible and intangible costs and benefits you can expect to see in your MAM projects, and serves as a reference during the project planning and budgeting phase.

Project Management inputs from your Peers: MAM software tends to be more of a platform and less like a finished product. No surprise then that projects tend to be drawn out, with extensive customization and integrations. Project managers have a particularly important role to keep the projects on-time and on-budget. They can dip into the "Best Practices" and "Pitfalls to avoid" sections, which really are summaries of field reports filed by other customers.

In sum, different customer teams can use the research during different phases of project lifecycle from planning to product selection to project implementation. Talk to us to know more.