There's nothing like promising a Playboy centerfold to drive people (well, men mostly) to an upcoming technology conference. In this case, her name is PAM -- the Playboy Asset Management system -- and PAM will will be shown in all her revealing glory at the upcoming Henry Stewart Digital Asset Management Symposium in New York, May 12th & 13th.

And while I'm no Playboy centerfold, I'll be there too (clothed and looking sharp), speaking about my last few months of research into Digital Asset Management. My colleague Kas Thomas and I have spoken to dozens of customers and taken a hard look at 15 leading vendors in the marketplace, and will soon publish a report of our findings. At Henry Stewart, I'll be moderating a panel about DAM Software procurement with DPCI president Joseph Bachana, leading a session about the DAM marketplace, and appearing on the analyst panel to banter about the state of the DAM market.

Finally, I'll be leading a post-conference tutorial on Wednesday, May 14th about the content technology marketplace, talking about the differences between DAM, WCM and ECM, and helping you sort out which ones you need (or don't).

I hope you'll join me for this great event. In addition to everything you could want to know about Digital Asset Management, the Henry Stewart folks always seem to find really good caterers....