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Press Release

FOR RELEASE: 2011-01-13


Jarrod Gingras ()

Analyst, Real Story Group

Work +1.617.340.6464 ext 105

The Real Story Group Maps the Content Technology Vendor Landscape

2011 Edition of "Subway Map" Plotting 125 Vendors Is Topic of Forthcoming Webinar


Boston, MA, USA – 13 January 2011 – Vendors representing seven key Content Technology marketplaces have been charted using a subway map motif by independent analyst firm, The Real Story Group (formerly CMS Watch). 
The map shows 125 vendors from around the globe competing in the areas of Web Content Management, Document & Records Management (ECM), Collaboration & Social Software, Digital Asset Management, Enterprise Search, Portals, and SharePoint Add-ons. 
The Real Story Group will host a half-hour webinar offering a “tour” of the map on Tuesday, 25 January. Free registration is at
The map shows major lines converging among key vendors in the center. “Major enterprise platform vendors compete in all of these marketplaces, but customers should note that most innovation is taking place in the outer regions, among the numerous and healthy collections of specialized competitors,” notes Real Story Group Principal, Alan Pelz-Sharpe.
The 2011 version of the map represents its fourth update. “One of the big changes from last year is the emerging significance of Adobe after its Day and Omniture acquisitions,” says Real Story Group president Tony Byrne. 
Customers can expect more changes this year, and The Real Story Group will update the map in Q3. “Some big players -- including SAP, Google, Cisco, and HP -- are hovering on the wings of the city center and could play a more prominent role across more lines in the years to come,” concludes Real Story Group analyst, Jarrod Gingras.
The map is freely downloadable in PDF and JPG form, at:
For more about The Real Story Group's vendor evaluations, consult



Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.