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Mid-market Web Content Management Vendors Thriving in 2010

Real Story Group Releases Version 19 of Its Web CMS Evaluation Research

Boston, MA, The Hague, NL, Delhi, IN – 02 June, 2010 – The ranks of viable, mid-market Web Content Management ("CMS") vendors continue to grow as more vendors exploit the relatively slow uptake of SharePoint as a web publishing platform, according to new research released today by independent analyst firm Real Story Group (formerly CMS Watch).  

Version 19 of Real Story Group's Web CMS research evaluates 45 major vendors from around the world. The research includes expanded coverage of mid-market vendors who employ Microsoft’s .NET platform, such as DotNetNuke, Ektron, EPiServer, GOSS, Kentico, Sitecore, Telerik, and (forthcoming later this month) Umbraco. 
 
"Savvier customers remain wary of SharePoint's Web CMS capabilities, even in the platform's 2010 edition," says Real Story Group Analyst Apoorv Durga. "Many other vendors are filling the vacuum."
 
Several vendors, such as Ektron and Sitecore, have developed packaged intranet solutions promoted as less developer-oriented than SharePoint. "A year ago we saw most of the mid-market Web CMS vendors working to integrate with SharePoint," notes Real Story Group Analyst Adriaan Bloem. "Now increasingly they're looking to challenge SharePoint more aggressively -- and perhaps more importantly: compete intensely with each other."
 
Microsoft-oriented Web CMS vendors compete with each other on several levels:
•   Price
•   Orientation: Product vs. Platform
•   Adherence to .NET and other Microsoft core technologies
•   Distribution model: reseller vs. direct
 
Meanwhile, the slow decline of former mid-market stalwart RedDot (Open Text Web Solutions) and impending demise of Immediacy (Alterian CMC) has not dragged down the mid-market as a whole. “The good news for customers -- Microsoft-oriented or not -- is that you have lots of plausible choices,” concludes Real Story Group president, Tony Byrne.
 
 
 
For more about Real Story Group's vendor evaluations, consult www.realstorygroup.com.

 

About

Real Story Group is a uniquely “buy side” analyst firm, working solely for MarTech platform buyers and never for vendors.

RSG provides research and advisory services to help customers optimize their MarTech stacks. RSG evaluates Web Content & Experience Management, Digital Asset Management, Customer Data Platforms, AI for Marketing, Omnichannel Content Platforms, Journey Orchestration Engines, Email and Marketing Automation, Marketing Attribution, Ecommerce, and Personalization Platforms.