FOR RELEASE: 2008-03-04CONTACT:
Elina Glazer (e-mail)
Marketing Manager, Real Story Group
Work 617-340-6464 x127
BOSTON, MA, USA -- CMS Watch, an independent analyst firm that evaluates content technologies, released research today at the 2008 AIIM Expo finding that Software-as-a-Service (SaaS) web content management vendors are on the rise in North America.
This conclusion stems from the most recent release of Web CMS Report 2008, in which CMS Watch interviews web content management customers around the globe to evaluate 40 solutions in the marketplace.
"One of the by-products of 'Web 2.0' is new attention to public-facing websites -- a scenario where hosted Web CMS services tend to excel -- as opposed to the more enterprisey Intranet implementations where SaaS suppliers can't compete as successfully," said CMS Watch Research Analyst, Jarrod Gingras.
The two dominant North American SaaS-based Web CMS suppliers, CrownPeak and Clickability, have both obtained venture funding in the past year and recently rolled out new offerings. Meanwhile, significant new SaaS vendors have emerged, such as Marqui and OmniUpdate, targeting higher education and local government customers.
CMS Watch also found:
Renewed interest in hosted solutions does not seem to have come at the expense of installed products. "We don't see traditional Web CMS products suffering in the marketplace," noted CMS Watch analyst Kas Thomas. "A rising tide of demand is clearly lifting all boats."
The Web CMS Report 2008 provides a comprehensive overview of current web content management products and best practices, including updated evaluations of 40 Web CMS vendors across two editions (Global and European). The Report is available for purchase online from CMS Watch (http://www.realstorygroup.com).
Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.