FOR RELEASE: 2016-08-11CONTACT:
Elina Glazer (e-mail)
Marketing Manager, Real Story Group
Work 617-340-6464 x127
Independent analyst firm Real Story Group and user experience publishing and event company Rosenfeld Media have teamed up to develop a new book series called Digital Reality Checks to provide clear explanations about how key digital workplace and marketing technologies work in the real world.
The series can be found at http://rosenfeldmedia.com/books/#digital-reality-checks-books.
|Download PDF Version of Release|
Fig 1. The first book in the Digital Reality Checks series.
The first book in the series, Digital and Marketing Asset Management, was authored by Real Story Group Principal and Managing Partner Theresa Regli, and offers a detailed view on how DAM technology works in practice.
Marketing Technology guru Scott Brinker commented, “If you’re looking for a clear and candid perspective on digital and marketing asset management, this is your go-to guide.”
Subsequent books in the Digital Reality Checks series will include primers on:
"Digital leaders need to understand multiple foundational technologies,” says RSG Founder, Tony Byrne. “Our partnership with Rosenfeld Media can help those leaders get up to speed quickly.”
"Our UX-focused customers and events are uncovering a growing need to cross silos and disciplines to learn about the intersection of experience and technology,” says Rosenfeld Media founder, Lou Rosenfeld. “But no one wants vendor pablum; digital and UX leaders want the real story on how the tools actually work — and that’s what we’re delivering with RSG.”
|Share with your colleagues.|
Real Story Group provides research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. Through highly detailed technical evaluations, Real Story Group helps sort out the complex technology landscape, so that customers can minimize time and effort identifying the best-fit solutions. Real Story Group evaluates Web Content & Experience Management, Digital & Marketing Asset Management, ECM & Cloud File Sharing, Enterprise Collaboration & Social Software, Enterprise Portals, SharePoint, and Campaign & Lead Management Technology.
To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.