FOR RELEASE: 2016-08-11CONTACT:
Elina Glazer (e-mail)
Marketing Manager, Real Story Group
Work 617-340-6464 x127
Independent analyst firm Real Story Group and user experience publishing and event company Rosenfeld Media have teamed up to develop a new book series called Digital Reality Checks to provide clear explanations about how key digital workplace and marketing technologies work in the real world.
The series can be found at http://rosenfeldmedia.com/books/#digital-reality-checks-books.
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Fig 1. The first book in the Digital Reality Checks series.
The first book in the series, Digital and Marketing Asset Management, was authored by Real Story Group Principal and Managing Partner Theresa Regli, and offers a detailed view on how DAM technology works in practice.
Marketing Technology guru Scott Brinker commented, “If you’re looking for a clear and candid perspective on digital and marketing asset management, this is your go-to guide.”
Subsequent books in the Digital Reality Checks series will include primers on:
"Digital leaders need to understand multiple foundational technologies,” says RSG Founder, Tony Byrne. “Our partnership with Rosenfeld Media can help those leaders get up to speed quickly.”
"Our UX-focused customers and events are uncovering a growing need to cross silos and disciplines to learn about the intersection of experience and technology,” says Rosenfeld Media founder, Lou Rosenfeld. “But no one wants vendor pablum; digital and UX leaders want the real story on how the tools actually work — and that’s what we’re delivering with RSG.”
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Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.
We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.