Questions? Feedback? powered by Olark live chat software

Press Release

FOR RELEASE: 2016-06-22

CONTACT:

Jarrod Gingras ()

Analyst, Real Story Group

Work +1.617.340.6464 ext 105

New Research Suggests Social-Collaboration Technology Is Underachieving in the Enterprise

Real Story Group Survey Finds Customers Struggling to Expand Social and Mobile Efforts Technologies

Enterprise customers have built solid foundations for employee digital collaboration, but struggle to adopt more advanced, social- and mobile-enabled use cases according to survey research released today by independent analyst firm, Real Story Group.

In Q1 2016, Real Story Group surveyed nearly 150 enterprise social-collaboration leaders from around the world. Full results are available at: realstorygroup.com/Soc-Collab-PR.

Collaboration - State of the Union Graphic

Fig 1. Social-Collaboration efforts are underachieving in the enterprise.

Image URL: www.realstorygroup.com/Underachieve

STRONG COLLABORATION FOUNDATIONS

RSG’s survey research found that:

  • An impressive two-thirds of collaboration projects are completed as planned
  • 59% of respondents believe they have sufficient internal expertise

SOCIAL-COLLABORATION UNDERACHIEVING

RSG’s survey research found that:

  • Social networking-oriented capabilities — like Q&A zones — are roughly only half as mature as collaboration services are (such as project team spaces)
  • Only 14% of enterprises have mobile-enabled all key social-collaboration applications
  • Nearly half (45%) of all customers are underutilizing their social-collaboration toolsets
  • Only one in eight enterprises has transitioned to an employee-centered digital workplace
  • HR departments still tend to lag IT and Corporate Communications in playing a leadership role for employee digital effectiveness

ANALYST QUOTE

Over the past several years, most enterprises have gotten much better at executing on workaday digital collaboration in the workplace,” says RSG Research Director Kashyap Kompella. “But incumbent toolsets and a lack of a design-thinking mindset are hindering them from making the leap to more modern and engaging workplace experiences.”

About

Real Story Group provides research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. Through highly detailed technical evaluations, Real Story Group helps sort out the complex technology landscape, so that customers can minimize time and effort identifying the best-fit solutions. Real Story Group evaluates Web Content & Experience Management, Digital & Marketing Asset Management, ECM & Cloud File Sharing, Enterprise Collaboration & Social Software, Enterprise Portals, SharePoint, and Campaign & Lead Management Technology.

To retain its independence as an impartial analyst firm, Real Story Group works solely for solutions buyers and never for vendors.