Enterprise technology buyers will face a wider gulf between consumer-like, single-purpose products, versus more complex, multidimensional platforms, according to predictions released today by independent analyst firm, Real Story Group.

The complete Advisory Paper is available here.

For the ninth year in a row, Real Story Group has released ten predictions for the New Year. 

1.        Connected Devices Will Become a More Ubiquitous Channel

2.        DAM Vendors Will Roll out DAM Lite

3.        Drupal Split Will Characterize WCM Market Bifurcation

4.        Marketing Virtual Data Warehouses Will Go Mainstream

5.        Enterprise Mobile: Apps Will Get Unbundled

6.        A SharePoint 2016 Yawn

7.        Hybrid ECM Will Come of Age

8.        HR Will Rejoin the Digital Workplace Conversation

9.        Enterprise Social – Hype around Unified Enterprise Messaging

10.      Digital Workplace Will Say “Hello” to Analytics and Big Data

“Innovation from the consumer world is affecting both the digital workplace and digital marketing landscape as newer, cloud-based products offer simple solutions to simpler problems” says RSG Managing Director, Jarrod Gingras. “But many enterprises still need highly customizable, data-rich platforms for needs like omni-channel marketing.”

“This dichotomy is roiling the Digital Asset Management (DAM) and Web Content & Experience Management (WCM) marketplaces, and creating growing tensions between marketing and IT teams,” adds Gingras.

Click here to access the complete Advisory Paper detailing each prediction.