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Press Release

FOR RELEASE: 2009-04-08


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

XML Content Crossing Into the Mainstream

CMS Watch finds XML/CCM technology buyers require new strategies

Boston, MA and New York, NY, USA-- Component Content Management (CCM) technology, (which allows enterprises to manage text content as componentized chunks of information rather than documents or web pages), has till recently been the domain of a wide collection of small niched software vendors, now ECM vendors along with large digital publishing companies are starting to take control of the space, potentially bringing XML to the masses.


"Component content management has traditionally been the purview of the technical industry, but increasingly organizations are adopting DITA and CCM to create sales and marketing, policies and procedures, and regulatory material," notes Ann Rockley, lead analyst for The XML & Component Content Management Report 2009.

The report found:

  • IBM is building a strategic presence witnessed by its recent integration of DITA with IBM FileNet Content Manager in partnership with Quark XML Author
  • Microsoft has signaled an interest in the space with the promotion of Intelligent Content Framework
  • Open Source options are now available through Alfresco via DocZone and Componize
  • Adobe and Quark have moved publishing from technical XSL-FO (XML formatting language) to high end digital media delivery
  • EMC and Mark Logic have taken content retrieval to new levels with intelligent XQuery and dynamic delivery

"The involvement of enterprise focused vendors is bringing about a profound change, and buyers of XML/CCM technology will need to review their own strategies accordingly," said CMS Watch Principal Analyst Alan Pelz-Sharpe.

These findings were released with The XML & Component Content Management Report 2009. This edition of the report adds nine new vendors that includes 12 major CCM suppliers, six prominent XML Editor tools, and seven key publishing tools. Based on extensive technology research and interviews with customers across a range of industry sectors, this report brings together a comprehensive overview of a growing and dynamic industry sector. The 366-page report also documents industry best practices, current trends in component content management, and common pitfalls to avoid when selecting and implementing a CCM system. Developed by CMS Watch ( and The Rockley Group (, this report provides the background to understand the CCM space.

The report may be purchased at /CCM/, where readers can also download a sample excerpt.

About The Rockley Group

The Rockley Group has an international reputation for developing customer-centric enterprise component content management strategies and underlying information architecture. For more than 15 years The Rockley Group has assisted organizations to select the right technology and develop an effective component-based content management strategy.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.