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Press Release

FOR RELEASE: 2011-10-13


Elina Glazer ()

Marketing Manager, Real Story Group

Work 617-340-6464 x127

Major Digital & Media Asset Management Update Released

Report Version 4.0 Includes Major Updates to Adobe Scene7, Dutchsoftware Elvis, Avid Interplay, Nort

The Real Story Group has just released a major update of its Digital & Media Asset Management Report. The new Version 4.0 Report includes new, in-depth coverage of Adobe Scene7 and Dutchsoftware Elvis DAM. Adobe Scene7 is a SaaS-based model for web cataloging and print production. Both platforms continue to evolve as they compete to improve marketing asset production and distribution.

Also reviewed is Avid Interplay Media Asset Management & Production Suite's move to HTML5, as the full suite updates to a more integrated user interface. Avid’s move into the DAM / MAM world comes as a result of its acquisition of German media asset management vendor, Blue Order. Fresh updates from North Plains, Widen, and Extensis are featured and reviewed in depth. Version 4.0 also reviews the trends of 2011 and anticipates the future of digital media asset management in 2012.

The new report gives an overview of Content Delivery Networks (CDNs) and Online Video Platforms (OVPs) for online video distribution scenarios. There are expanded evaluation charts, which include more granular ratings on vendors' ability to perform image transformations, video transcoding, asset management via tablet devices, and technical capabilities such as extensibility, integration, and application development. The Real Story Group covers the Microsoft SharePoint ecosystem as an entire technology stream, and the new Digital & Media Asset Management Report gives an updated look at the limits of SharePoint in DAM scenarios, and what add-on technologies are appropriate to make media management more viable with SharePoint. In the report, there are more in-depth use case scenario analyses for time-based media, which address why the lines between production asset management and media asset management are blurring.


Real Story Group is a uniquely “buy side” analyst firm, working solely for solutions buyers and never for vendors.

We provide research and advisory services to help customers select and optimize the right digital workplace and marketing technologies. RSG evaluates Web Content & Experience Management, Digital Asset Management, ECM, Enterprise Collaboration, Portals, Office 365, CRM, CDPs, and Marketing Automation & Campaign/Lead Management Technologies.