One of Interwoven's biggest competitors in the legal market is Hummingbird. And what is Hummingbird's approach? According to a written statement from Hummingbird, "...we have been successful in maintaining our market share by up-selling additional components of Hummingbird Enterprise into our installed base." There you have it folks, "ECM" in a nutshell. To be fair, when it comes to web content management, the tables often turn on Interwoven -- as cheaper, simpler solutions nip away at the company's behemoth
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