When You Should — or Shouldn't — Use Enterprise Portal Technology

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Whether it's an online corporate brochure, an ecommerce site, an intranet, a self-service application, or a rich media aggregation space, it's just a digital destination for your visitors. However, not all venues are created equal.

Some of these experiences are content heavy with dynamically changing content; others are more transaction- or application-oriented experiences.

To develop these digital venues, you have a plethora of tools from which to choose, including good-old portal technology. For specific scenarios, you could use a document management tool, a WCM system, a digital asset management product, or even a collaboration-oriented platform. Vendors add to this confusion by claiming that they can do it all.

In this session, we will provide examples and guidelines that will help you decide whether you should — or shouldn't — use a portal tool to develop a specific digital experience.