What to Look for when Evaluating WCM and DAM Workflow Systems
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Almost every Web Content Management (WCM) and Digital Asset Management (DAM) System -- from the most feature-sparse “starter” system to the Oracles and IBMs of the world -- offer some sort of workflow system: a system for assigning and routing work among actors in the system. In addition to enforcing consistency, workflows can minimize the cost and time required to coordinate common business processes (usually content approval) by helping to automate, manage, and track the human tasks involved with those processes. That's in theory. In practice, a bad workflow system can facilitate just the opposite: semi-orchestrated chaos, as individual participants either abandon or work around clumsy processes that don't accommodate the actual way they need to work.