[On-demand Briefing] Your DAM Journey: Getting to DAM 4.0
Digital asset management is not a one-off project, it is an evolving journey. Every enterprise is unique, and they find themselves at different stages of their DAM journey. Some are consolidating assets in a single system for the first time while others have DAM systems positioned at the center of their marketing technology stacks.
In this recorded briefing, we take a look at the characteristics of DAM 1.0, DAM 2.0, DAM 3.0, and what we’re calling DAM 4.0. Listen in to find out where your enterprise falls in this spectrum and get some ideas as to where your journey should take you next.
