Advisory Paper: Interoperability and Standards in DAM and MAM
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In a world of complex enterprise information, the ability to interoperate among systems becomes critical for many organizations. This applies not only to open source technologies, but also to commercial solutions across the many segments of digital workplace and marketing technology — including digital asset management and media asset management platforms.
This Advisory Paper examines the current landscape of standards, specifications, and protocols in this industry, and highlights useful tips to consider for MAM/DAM customers.