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About the topic:
The accelerating evolution of marketing technology offers unprecedented opportunities — along with major stress — for marketing and IT leaders alike. Marketing visionaries seek to exploit new opportunities presented by emerging technologies and strive to focus on marketing innovation — rather than the broad proliferation of tools and suppliers in the technology marketplace.
This fast-paced webinar will help you quickly grasp the myriad of technologies available for multichannel digital marketing, with a special emphasis on Marketing Automation Suites and Platforms, as well as Social Media Marketing & Intelligence tools. By the end of this session you will deepen your understanding of which technologies will bring the most business value to your specific environment, as well as receive advice to help you avoid common pitfalls.
The webinar is best suited for:
In this webinar Rea Story Group's Principal Analyst and Managing Director Theresa Regli will share proven, test-based methodologies to evaluate and select vendors in a fast-moving technology landscape. With on more than a decade of experience advising enterprise technology buyers, Theresa will guide you through specific steps inform and prepare you for selecting the best fitting solution for your needs.