....Go to 10 companies with Documentum. In 8-9 of them you will find end-users that know the name "Documentum." Go to 10 non-IT companies owning primarily EMC storage, and no Documentum. I bet that in 8-10 of them, the everyday end-user, ones whose only interaction with IT is the helpdesk, won't know the name EMC....

I wish I could claim to have written this, but credit goes to CMS Watch friend and über-blogger Laurence Hart over at Word of Pie. The only thing I'd add is that one could say the same for many other ECM solutions.