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J.L. Halsey acquires Hot Banana

24-Aug-2006

Tags: Web Analytics, Web Content and Experience Management, Selecting Technology, Vendor Viability & Financials,

The playfully-named web content management vendor Hot Banana announced an acquisition by J.L. Halsey Corporation earlier this week (at the same time, ClickTracks Analytics was scooped up as well). We got to know Ontario, Canada-based Hot Banana over the past year, and the forthcoming tenth edition of our CMS Report will feature a full evaluation of the product. A simple WCMS with integrated analytics and the mission of providing effective micro-applications to marketers, it makes sense that J.L. Halsey (a provider of "marketing technology solutions" to mid-market businesses) would want to add HB to their arsenal. Still, we're surprised Hot Banana's owners cashed out so early, given the company was just starting to show real growth south of the 49th parallel. We also question J.L. Halsey's rollup strategy: a lot of small, distributed companies don't necessarily make a cohesive marketing product suite, especially if they lack integration. We'll continue to watch Hot Banana and report back as the situation ripens.

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