Hey Buddy...Want to be an Omniture Certified Professional?

Omniture announced that it now has 270 locations throughout the U.S. and 17 other countries around the world where individuals can complete testing to become Omniture Certified Professionals.

According to the press release, “...the Omniture Certified Professional designation attests to a professional's skills, knowledge and abilities with implementing, using and improving business success using Omniture products.”

Omniture is running just as fast as it can to get people out there to service their product. As Web Analytics Report readers know, it's not a simple one.

If you're an Omniture customer, don't be surprised if you're referred to consultants who have the Certified Professional designation. However, with the potential for so many newly-minted Professionals out there, you'll need to make sure these folks really have their SiteCatalyst chops before letting them loose on your system. I suggest you find out if they've worked on installations like yours, and get references to vouch for their claims.

Excerpt from the Omniture SiteCatalyst Evaluation

Web Analytics Evaluation Stream looks at... Creating report dashboards in Omniture

"Some customers report that while it can be easy to access and view complex data, they find it harder to pull simple information, such as summaries. Web analytics managers note that Omniture does not offer standard dashboard reports "out-of-the-box," leaving customers to build dashboards from scratch. So, while there is a great deal of flexibility in customizing dashboards, if you have many stakeholders, just getting started could itself present a significant project...."
(p. 156)

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