Digital Asset Management
Tony and I explore the ideas in my new book, including the evolution of DAM, why enterprises struggle to scale AI initiatives, and the shift from traditional content repositories to intelligent, AI-driven content delivery.
We’ve reached an important inflection point in Digital Asset Management (DAM). With AI rapidly reshaping how content is created, discovered, and delivered, Real Story Group’s Managing Director Jarrod Gingras has just published the definitive guide DAM leaders need to meet the future successfully: Getting to DAM 4.0.
You may know — particularly if you’ve heard one of my recent podcasts, webinars, or event presentations — that I’ve been working on a new framework for the progressive phases of DAM, detailing tech, practices, and organization for each.
A valuable masterclass updated for today's AI era - and tailored for cultural heritage organizations.
We’ve reached an important inflection point in Digital Asset Management (DAM).
An exclusive opportunity for DAM leaders this October 1st in NYC
AI personalization needs more than identity, customer state, and decisioning. A content warehouse supplies key services so AI systems know what they can safely say.
A year ago, Sitecore looked like a company stuck between leadership churn and reinvention theater. Today, it looks more stable, at least from the outside. Eric Stine replaced Dave O’Flanagan as CEO in May 2025, and the company’s story seems more coherent: AI-first marketing, the “agentic web,” and SitecoreAI as the new umbrella platform. It’s the expected AI pivot we’re seeing across the industry. Your mileage may vary.
