Digital Asset Management
A year ago, Sitecore looked like a company stuck between leadership churn and reinvention theater. Today, it looks more stable, at least from the outside. Eric Stine replaced Dave O’Flanagan as CEO in May 2025, and the company’s story seems more coherent: AI-first marketing, the “agentic web,” and SitecoreAI as the new umbrella platform. It’s the expected AI pivot we’re seeing across the industry. Your mileage may vary.
I'm pleased to announce a new opportunity for senior DAM leaders this year at DAM Europe 2026 in June and again at DAM New York 2026 in October.
What does MarTech selection look like in an era characterized by almost overwhelming AI messaging? How much does AI really matter to finding the best-fit platform and vendor? What do you need to do differently, and what remains tried-and-true?
Many organizations believe they are standardizing their martech stack. In reality, the stack is standardizing them.
In this episode, Tony and I talk with taxonomy expert Stephanie Lemieux about the critical role of taxonomies in modern MarTech stacks.