Choosing the right MarTech platform is one of the most critical — and most commonly botched — decisions enterprise teams face. 

RSG's Jarrod Gingras and Tony Byrne break down the "good" practices that lead to successful outcomes, the "bad" habits that derail teams, and the truly "ugly" missteps that can doom a project before implementation even begins. 

From building a solid business case and conducting test-based evaluations, to avoiding bloated spreadsheets and vendor manipulation, you'll hear real-world examples, practical tips, and expert insights.

In this episode:

• Intro to MarTech Platform Selection
• The Good: Successful Technology Selections
• The Bad: Common Selection Pitfalls
• The Ugly: Worst-Case Scenarios
• What You Should Do