In this debut episode, hosts Jarrod Gingras and Tony Byrne of Real Story Group tackle a pervasive problem in the MarTech industry: vendor bullying. 

Drawing from two decades of experience, they unpack the high-pressure tactics some vendors use—from fear-based sales and contract traps to backchanneling and undermining decision-makers. Through real-world examples and actionable advice, learn how you as a buyer can recognize bullying behavior, stand your ground, and make smarter technology decisions. 

Whether you're deep in vendor selection or managing an incumbent MarTech stack, this episode arms you with tools to protect your team and your budget.

In this episode:

• What Is Vendor Bullying?
• The Sales Process and Vendor Tactics
• The Impact of Vendor Bullying
• Recognizing Common Bullying Tactics
• Strategies to Defeat Vendor Bullying