Vendors Evaluated
- Customer Data Platforms
- Digital Asset Management
- Email & Marketing Automation
- Journey Orchestration Engine
- Omnichannel Content Platform
- Web Content & Experience Management
Suite / Platform Vendors
Acoustic: Acoustic Exchange
Adobe: Real-time Customer Data Platform
Microsoft: Dynamics 365 Customer Insights
Oracle: CX Unity
Salesforce: Customer 360 Audiences
SAP: SAP Customer Data Cloud
Product Vendors
ActionIQ: ActionIQ CDP
Acquia: AgilOne CDP
Amperity: Amperity
Ascent360: Ascent360 CDP
BlueConic: BlueConic Customer Data Platform
Blueshift Labs: Blueshift
BlueVenn: Customer Data Platform
CrossEngage: Customer Data & Engagement Platform
D4t4 Solutions: Celebrus CDP
Lemnisk: Lemnisk
Lexer: Lexer Customer Data Platform
Lytics: Lytics Customer Data Platform
Mastercard: SessionM Platform
mParticle: mParticle
NGDATA: NGDATA CDP
Optimove: Optimove Core
Quaero: Quaero CDP
QuickPivot: QuickPivot
RedPoint Global: RedPoint Customer Engagement Hub
Salesforce: Interaction Studio
Tealium: Universal Data Hub
Treasure Data: Enterprise CDP
Twilio: Segment - Personas
Complex
Adobe: AEM Assets
censhare: censhare DAM
Esko/MediaBeacon: MediaBeacon DAM
Nuxeo: Nuxeo Enterprise Platform
Orange Logic: Cortex
Sitecore: Sitecore Content Hub
Tenovos: Active Story Management
Simpler
Brandfolder: Brandfolder
Brandworkz: Brandworkz
Bright Interactive: Asset Bank
Canto: Canto DAM
Evolphin: Zoom
Extensis: Portfolio
FotoWare: FotoWeb and FotoStation
IntelligenceBank: IntelligenceBank DAM
MerlinOne: Merlin
ResourceSpace: ResourceSpace
Mid-Range
Bynder: Bynder
Canto: Cumulus
celum: celum DAM
NetX: NetX
Picturepark: Picturepark
Widen: Widen Collective
WoodWing: Elvis DAM
Legacy - Complex
Aprimo: Aprimo DAM
North Plains: NEXT
North Plains: Xinet
OpenText: OpenText Media Management
Oracle: WebCenter Content
B2B-Focused Marketing Automation Platforms
Act-On: Act-On
HubSpot: Marketing Hub
Adobe: Marketo Engagement Platform
Microsoft: Microsoft Dynamics 365 for Marketing
Oracle: Eloqua Marketing Cloud
Salesforce: Pardot
B2C-Focused ESPs / Automation Platforms
Acoustic: Acoustic Campaign
Adobe: Campaign
Aprimo: Campaign
CM Group: Selligent Marketing Cloud
HCL: Unica Campaign
Iterable: Iterable
MessageGears: MessageGears Platform
Salesforce: Marketing Cloud
MarTech Suites
Acoustic: Acoustic Campaign
Adobe: Adobe Campaign
Oracle: Eloqua Marketing Cloud
Salesforce: Journey Builder - Interaction Studio
Pure-Play
Kitewheel: Customer Journey Hub
Relay42: Relay42 Platform
Thunderhead: ONE Engagement Hub
Usermind: Customer Engagement Hub
BPM-Oriented
Creatio: bpm'online marketing
Infor: Omni-Channel Campaign Management
Pegasystems: Pega Marketing
Journey Analytics
Pointillist: Customer Journey Analytics Platform
Teradata: Customer Journey Analytics Solution
Contact Center-Oriented
Genesys: Customer Experience Platform
Nice: inContact CXone
Complex Platforms
Adobe: Adobe Experience Manager
censhare: censhare
CoreMedia: Content Cloud
Nuxeo: Nuxeo
Oracle: Oracle Content and Experience
Sitecore: Sitecore Marketing Content Hub
Specialized Products
Acoustic: Acoustic Content
Contentful: Contentful
Marcom Central: MarcomCentral
Picturepark: Picturepark Content Platform
Tenovos: Tenovos Global Marketing Supply Chain
Legacy Platforms
HCL: Web Content Manager
Microsoft: SharePoint 2019
OpenText: TeamSite
Oracle: WebCenter Sites
Upper-Range Platforms
Brightspot: Brightspot
Contentful: Contentful
CoreMedia: Content Cloud
Acquia: Drupal
Optimizely: Episerver DXP
Liferay: Digital Experience Platform
Mid-Range Platforms
Amplience: Amplience
Atex: Polopoly
BloomReach: Digital Experience Platform
Cloud CMS: Cloud CMS
Contentstack: Contentstack
Crafter Software: Crafter CMS
CrownPeak Technology: CrownPeak DXM
e-Spirit: FirstSpirit
Ibexa: Ibexa DXP
GX Software: XperienCentral
Jahia: Jahia Digital Experience Platform
Magnolia: Magnolia CMS
MODX: Revolution
Plone: Plone CMS
Progress Software: Sitefinity CMS
Umbraco: Umbraco CMS
WordPress: WordPress
High-End Toolkits
Adobe: AEM Sites
SDL: Tridion
Sitecore: Experience Platform