Web CMS vendor
Sitecore sells its software exclusively through 3rd-party consulting
partners. That has helped the formerly small Danish company expand rapidly in
North America, among other locales, at a time when many other vendors pay only
lip service to their consulting channels. These partners become especially important,
because, as
Web CMS Report readers know, Sitecore is also unusual among
its peers as more of a development platform than out-of-the-box product. However, this approach sometimes leads to confusion, first in the sales process,
but then later, after the contract is signed.