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New CRM Evaluation Research

Customer Relationship Management is increasingly the backbone of MarTech and digital customer engagement. After many requests from RSG subscribers to apply our rigorous evaluation methodology to this marketplace, we decided to add a new vendor evaluation stream

Document Management Options for Salesforce

So for very simple use cases, Salesforce gives you choices. Sometimes this plethora of choices is bad, particularly when different employees use different methods, but sometimes choice can be good, too

Slack: The Real Story

Both the tech press and the mainstream publications gush over this tool as if it were the next best thing since sliced bread, but Slack is unproven for enterprise use.

Updated Enterprise Mobile Technology Evaluations

Enterprise Mobile Technology is a rapidly evolving marketplace and it has seen a number of acquisitions. As a result, some vendor names have changed (e.g., FeedHenry) and more importantly, some of their strategies, too

Mind the Overhead in Digital Marketing Suites

When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite

Should You Use CRM Platforms to Manage Documents?

In a webinar last week on options for enabling salespeople to access documents, one option I discussed was to use your incumbent salesforce automation / customer relationship management (SFA/CRM) platform for document management. Many such platforms now provide interesting capabilities like basic document lifecycle management and file sharing as part of their core services

IBM to acquire Silverpop

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise