Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very separate directions

So if you want to do "end-to-end digital marketing", should you go with one of these suites or opt for point solutions?

The name of the game for digital marketing vendors has been acquisitions and more acquisitions -- as you can perhaps gauge from the multiple product names across the vendors here.

There's ample evidence that larger software vendors beyond Oracle are struggling with this transition

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

This week, we release a new Version 10 of our ECM research. It's a major release and you'll find a lot that's new. Below, I highlight the key changes

Marketing technologists should ask themselves if their enterprise architectures and systems allow them to work with large internal and external data sets, combining them as needed.

Your existing enterprise software tools -- such as your Web CMS or Portal tools -- can take you only so far.  The argument in their favor is that the these tools separate content or raw information from its presentation. So then if you already have a content management system managing content for your website, then it is just a matter of creating a new template optimized for mobile. But is it really that simple?

The latest version 22.1 release of our Web Content and Experience Management report is now available.

Oracle has done this before; at some point in time, they had four or five different Portal products. However, it took a really long time for them to actually consolidate and integrate multiple offerings. So while it may be a good thing to get different options from one single vendor

Apache Cordova, the open source hybrid app development environment, has released a new version (3.3.0 for those tracking it). This release fixes a lot of bugs for Android, Windows and Blackberry devices. More importantly, it also now supports Ubuntu Touch and Amazon's Fire mobile operating systems

The more customers I speak to, the more I'm convinced that cloud-based file sharing (CFS) and sync services within enterprises are increasingly getting subsumed with enterprise software from other categories, most notably the Document Management and ECM tool vendors

RSG has just published our 2014 edition of the Portals & Content Integration Marketplace Analysis. This advisory looks at how the marketplace -- both in terms of products and vendors -- is evolving.

I've found a general mis-impression among some enterprises that mobile app development is really simple

A key question arises: if you develop your mobile application using web technologies and use Cordova to wrap it, why license Oracle ADF Mobile, IBM Worklight, Adobe or one of the other commercial vendors in the first place instead of using Cordova directly?