Customer Relationship Management is increasingly the backbone of MarTech and digital customer engagement. After many requests from RSG subscribers to apply our rigorous evaluation methodology to this marketplace, we decided to add a new vendor evaluation stream
Suffice it to say that with Oracle, like its competitors, these toolsets remain standalone offerings rather than an integrated whole. So a savvy customer will still cherry-pick the right solutions rather than going with a single vendor.
We just released an advisory paper "Contrasting the Major Marketing Clouds" for RSG research subscribers. This brief is an excellent way for marketing / technology executives to quickly gain a comparative understanding of the leading marketing clouds.
This frequently comes up in sales situations, where a colleague may be onsite at a customer location presenting your companyâ€™s solution. The slide below shows some of the requirements for salespeople, but could be generalized for all types of mobile employees
Enterprise Mobile Technology is a rapidly evolving marketplace and it has seen a number of acquisitions. As a result, some vendor names have changed (e.g., FeedHenry) and more importantly, some of their strategies, too