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The Main Problem with .NET WCM Vendors

They have each innovated in their own way and built up channel networks, but also have benefited heavily from Microsoft's abdication of this space. Yet, there's one glaring weakness that limits them among the larger enterprise customers they all covet.

How can you distinguish among .NET WCM vendors?

If you simply make a feature matrix, nearly all of these players will check nearly all the boxes: segmentation, content repurposing, microsite management, campaigns, marketing platform integration, and so on.

When you start looking deeper, some significant differences emerge.