Consult the report for detailed evaluations but here is a sneak peek of the updates.

Oracle and Salesforce represent two very different vendors that share a vision of integrated digital marketing, but come to this space from very separate directions

So if you want to do "end-to-end digital marketing", should you go with one of these suites or opt for point solutions?

The name of the game for digital marketing vendors has been acquisitions and more acquisitions -- as you can perhaps gauge from the multiple product names across the vendors here.

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

The latest version 22.1 release of our Web Content and Experience Management report is now available.

The digital marketing technology world moves quickly. To keep up with the changes, we have just released a major update to our Digital Marketing Technology vendor evaluations

As part of our ongoing evaluations of Enterprise Collaboration and Social Software vendors, we’ve updated our detailed chapters on Google Apps, IBM Connections, and NewsGator as well as added Moxie software to our line up

We just released version 21.1 of our Web Content and Experience Management (WCXM) Evaluation Stream today, in which we’ve updated several evaluations and added two new WCXM vendors to the list

In my last post about Oracle's Collective Intellect acquisition,  I wrote:

... I suspect Oracle will make more acquisitions in this space and then package these multiple acquisitions as a platform...

Oracle did not disappoint

In terms of buzzwords, digital marketing technology lies at the intersection of Cloud and Big Data and because of that, bigger infrastructure vendors are slowly building capabilities in this area

This is the most common question that my colleagues and I encounter from our customers who are in the process of evaluating options for building a web property.

The reason is not difficult to find.

Train and Metro networks around the world are perpetually under construction, with new lines getting added regularly and existing ones getting a makeover. We are also adding a new line called "Digital Marketing" to our own Vendor Map.

As I noted in this blog post, Digital Marketing can cover a panoply of different tools and technologies for Marketers. In our new research, we will cover vendors that focus on the following aspects of Digital Marketing

Last week, IBM acquired erstwhile partner Worklight, an Israel-based vendor.

Worklight is a platform for developing mobile applications that enables you to build

We've just released a major update (Version 4.0) to our Enterprise Collaboration and Social Software Report, which evaluates nineteen Enterprise 2.0 vendors. Our subscribers will see several new vendors under review as well as an overhauled set of evaluation criteria