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Related Posts

Beware the WCM Vendor Trying to Be Your Integrator

We increasingly see WCM vendors putting pressure on their SI partners to become more like loyal resellers. For WCM, you don't want a reseller. Look for independent services firms that know a small handful of tools really, really well. Then work only with those integrators and consultancies who will sit on your side of the table, rather than just parrot the vendor line

The Blurring of Enterprise Lines in DAM

But now with even SMBs adopting cloud-based DAMs containing hundreds of thousands of assets numbering in the dozens of terabytes, deployment strategy has become more important than the rather arbitrary term "enterprise"

Mind the Overhead in Digital Marketing Suites

When a vendor acquires another product and puts (vendors will say "integrate") that tool within an existing “suite,” it usually comes with a key side effect: overlapping features across multiple products within the suite

Is Adobe AEM Sites a CMS of Last Resort?

In almost any business technology marketplace, for any given era, there's a vendor whose solution emerges as the most complex and therefore typically the most expensive of the lot. In the Web Content & Experience Management (WCM) marketplace, that position is held today by Adobe with its "Adobe Experience Management Sites" (AEM Sites) offering

IBM to acquire Silverpop

In our last update to RSG's Marketing Automation and Social evaluations, we had mentioned that the company is a prime acquisition target as one of the few remaining major independent marketing automation vendors. All the big ones -- Oracle (Eloqua and Responsys), Salesforce.com (ExactTarget and Pardot) and Adobe (Neolane) have already been active in M&A in this marketplace and so in that sense, this wasn't a big surprise

When your incumbent WCM or Portal platform won't work for mobile-first

Your existing enterprise software tools -- such as your Web CMS or Portal tools -- can take you only so far.  The argument in their favor is that the these tools separate content or raw information from its presentation. So then if you already have a content management system managing content for your website, then it is just a matter of creating a new template optimized for mobile. But is it really that simple?

What the Adobe security breach can teach you

I dread those emails that go along the lines of, “We've checked a list of millions of compromised accounts and cross referenced it with people who have an XYZ account. We noticed that the email that you used to register for an XYZ account was on that list of exposed accounts.”