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Related Posts

Should you go with a Portal or Web CMS?

This is the most common question that my colleagues and I encounter from our customers who are in the process of evaluating options for building a web property.

The reason is not difficult to find.

Adobe circa 2012 - The digital marketing perspective

Like a complex Photoshop file, Adobe is a multi-layered company. This fact was highlighted ever so vividly at the recent Adobe Digital Marketing summit held in the Omniture-land in Utah. Adobe is known for its many recent acquisitions (Omniture, Day Software, Context Optional/Efficient Frontier, Nitobi, Auditude, Demdex, etc.), as well as organic growth.

Think of these acquisitions as Photoshop layers and filters that go into the composition of a very complex picture of the product known as the Adobe Digital Marketing Suite, which incorporates approximately 17 SaaS-based distinct products

Digital Marketing - Forthcoming Evaluation Research

Train and Metro networks around the world are perpetually under construction, with new lines getting added regularly and existing ones getting a makeover. We are also adding a new line called "Digital Marketing" to our own Vendor Map.

As I noted in this blog post, Digital Marketing can cover a panoply of different tools and technologies for Marketers. In our new research, we will cover vendors that focus on the following aspects of Digital Marketing

Different Ways for Building Mobile Apps

One of the arguments against building downloadable, native apps for mobile devices -- as opposed to browser-based web apps -- is that you sacrifice portability. Since you use platform-specific APIs, the argument goes, you will need to develop your app separately for each of the platforms you want to support. However, this argument is starting to get diluted, as emerging approaches can get the best of both worlds

Not coming clean about Enterprise Search

I have just spent two days at the inaugural European Enterprise Search Summit in London, and left with much to think and rant about.  For I listened to a series of consultants and vendors telling the audience that enterprise search was an imperative

Adobe MAX 2011 impressions: WEM and DAM out of focus

Last week I attended the Adobe MAX annual customer conference in Los Angeles. My primary interest revolved around WCM/WEM and DAM, and checking out how the acquisitions of Day Software and Omniture are getting integrated. To remind you, we cover Adobe’s CQ5 product in our WCM evaluations, and CQ DAM and Scene7 in our DAM report.

OpenText Portal getting crowded out?

Since the acquisition of Vignette by OpenText in 2009, both it's flagship products OpenText WEM (formerly VCM ) as well as OpenText Portal (formerly Vignette Portal) have been losing its market share - OpenText Portals more that OpenText WEM.  To be clea

The marriage of Content Management and DAM

Some vendors we cover in the Digital & Media Asset Management Report are in a committed, pure DAM/MAM relationship with their customers. Others – like Nuxeo, Adobe CQ and VYRE – which we have just updated with new evaluations – tend to favor a more open relationship incorporating aspects of WCM, ECM and DAM.

Best Practices for eForms

Content Acquisition (or Ingestion) is an important step in many business processes. A form is a common way to acquire content or information for these business processes. Forms are everywhere - you fill up a form to buy an insurance policy, apply for a visa or request a new home loan.

First look at Adobe Digital Enterprise Platform

The word adobe traces its roots to spoken Arabic (from Coptic), where it was al tub, or "the brick." Adobe's recently announced Digital Enterprise Platform (ADEP) can be described as a tub of bricks for building tablet, mobile, web, and desktop applications. The "tub" in this case is CRX -- the repository layer that Adobe took over via the Day Software acquisition.